Our newest division - custom equine video production services! From writing the script to final edits, we can produce a video for your horse for sale, farm, business, or organization which tells your story and motivates people to act. We're horsemen, so we understand how to show your horse or company to its best advantage for the equestrian market. To learn more about Yellow Horse Marketing's customized equine video production services, see our Custom Video Production page.
Thinking about sending out an e-blast or a starting a blog so people know what's happening with your farm or company? Need professional copy material for a sponsorship package or help putting together an advertisement? Yellow Horse Marketing specializes in creating content and assisting clients with any and all of these avenues. Here are just some of the marketing efforts we've helped our clients with:
Need a website? Don't want to spend thousands and thousands of dollars for a programmer to build one? We recommend Go Daddy products, including their fantastic website templates. In a fraction of the time of a site built from scratch (as well as a fraction of the cost) we can design a site to fit your needs, using your logos, photos and information (or we can help create those elements too). In addition to this site, we also designed the following:
These days, social media outlets such as Facebook are the hottest area of marketing efforts. Wondering whether the social universe really is right for you and your business, event or organization, and if so, how to get started? Yellow Horse Marketing has administered Facebook pages and advertising campaigns for several clients with great success - but it's not for everyone. We'd be happy to discuss what your goals are and if social media efforts can help.
Yellow Horse Marketing also offers photography services. We are happy to visit farms and events for photo shoots and then utilize those images for customized articles, advertisements, press releases, newsletters, websites, etc. for our clients. Our photos have been featured on international equestrian websites and in leading national publications, as well as throughout this site. Contact Jennifer today to discuss what you're looking for and to schedule an appointment.
For equine organizations and companies, one of the best ways to let your members, customers, and the general public know what's happening is with a press release. Do you have a young stallion joining the roster, a new equestrian product to announce, a special event to promote, or are welcoming new board members? Let the world know! We draft press releases from start to finish and can utilize a comprehensive e-mail distribution list to help get the word out, such as for these news items:
For four years, Yellow Horse Marketing has served as the official media partner and press officer for international dressage competitions, national finals, and state championships. With comprehensive coverage in international press before, during, and after these events, the equestrian public doesn't miss a moment of the action and a high degree of visibility is provided for athletes and organizers. Here are some samples of event media:
One of our specialties is award-winning full-length articles, which have appeared in leading equestrian publications including The Chronicle of the Horse, Dressage Today, Driving Digest, USDF Connection, Warmbloods Today, Pony Club Magazine, The Whip, The Trail Rider, and EquiMed. Here are some recently-published articles:
Regular newsletters are a great way to share news and keep in touch with your customers and can be easily distributed as printed copies or electronically. Many options are available, including format, layout, number of pages, color or black/white, and frequency. See some examples here:
What do selling a broodmare, running a horse show, advertising a new horse care product, or letting members know about an equestrian organization's latest activities all have in common? Marketing. Marketing is critical for any type of business in order to communicate with customers, but you may feel it's too time-consuming and/or expensive.
Not necessarily. There are so many ways Yellow Horse Marketing can help.